Daily Tricks for Social Media Managers
Like it or not, if you want to participate in the world today in any meaningful way, you better know how to manage your social media, or it most assuredly will manage you.
Even if you confine yourself to the Big 4 (Facebook, Twitter, Instagram, YouTube), there still aren't enough hours in the day to do it all flawlessly unless you have nothing else to do all day, every day.
Most of us don't have that luxury. To avoid a full-on brain lock or Facebook meltdown, check out our most highly recommended time and sanity saving social media management tricks.
Focus on Quality
If your goal is to be the chap or lass who gets her posts blocked by all but the closest of friends, thanks to an unfortunate tendency to throw online every stray thought, listen up.
We're talking to you. Yes, yes, it's easy to think that you're never guilty of that oversharing but, for the sake of conversation, let's pretend you are.
While it's good to have a flow of regular posts, don't make it at the expense of the uninteresting. Things that are uninteresting, too personal, offensive, or obviously the nonsensical ravings of a lunatic mind do not get favourited, retweeted, or shared.
While developing an attractive brand is an excellent idea, make sure it's interesting to someone besides you. The bottom line - double check content before you post it.
Seriously. Will anyone care besides you?
You’ve Lost a Document Forever
Nothing slows down a social media post-a-thon like not being able to find an essential document.
Come on. Your computer desktop is about as organised as your grandmother's junk drawer. Lucky for you there's a handy little app called FoundApp which zips through all the basic file types wherever they might be - Dropbox, Evernote, Google Drive, Gmail attachments, and more.
Even better, there’s a handy preview feature which lets you glance at a document’s contents without actually opening it. Think of it like this. If you had back all that time wasted looking for stuff on your computer, you could probably write the next War and Peace.
If This Then That
Speaking of time-savers, there’s a nifty little internet “toy” called If This Then That (IFTTT) that can save several steps in the cross-posting parade of redundancy. Especially when it comes to moving photos between Instagram and Twitter. Those two systems just don't like to play nice.
IFTTT is a conditional program that acts when triggered by something else. For example, set one of the recipes to auto-publish Instagrams onto Twitter.
Another handy use is to automatically save tagged Facebook images to Dropbox or Google Drive or wherever you want.
Where’s the Content?
No matter how much you love your niche, sometimes you simply run out of clever new things to say about it.
Rather than sitting chin in hands staring vacantly at the television for hours on end, hoping for divine inspiration, why not check out a social media management tool like Buzzsumo?
Never heard of it? It's easy to use. Set up an account and this program goes to work in the background looking for online content related to whatever keyword you select. Reading what others have opined about on the topic can be a great springboard to come up with your unique spin.
If this sounds suspiciously like Google Alerts, you can mark yourself down as a smart cookie. Use that if you prefer. The important part is to not limit your content production by only what can be generated between your ears. Everyone's brain has limitations.
We sincerely hope you are not one of the poor Neanderthal schmucks still logging into and out of every social media account a dozen times a day, in a post and response routine that is the biggest time suck imaginable.
Get yourself a social media management tool and do all that stuff from one dashboard!
We're not going to recommend a particular solution by which to accomplish this because new ones arrive every day, but the point remains the same.
A good management tool allows you to control all your accounts from one spot, schedule posts to go live at certain times, quickly respond to messages, and analyse your audience to find out what’s working and what isn’t.
Speaking of Analytics
If there's one thing you shouldn't trust, it's your intuition when it comes to figuring out what content is most popular with your network.
You follow our reasoning, right?
One of the basic tenets of social media marketing is to figure out what your audience wants and then give them more of it. The good news is that most of the social media platforms themselves allow for this kind of research. All you have to do is dig. The bottom line is to make decisions based on data and not a wild guess.
Supercharge Follower Growth
It would be nice if your social media account increased by the thousands daily just on your good looks and charm, but it doesn't seem to work that way.
Encouraging people to follow your content is tricky business, but here's one hack that works well. Called Share for Share or Shoutout for Shoutout in the industry, this is a strategy where you form mutually beneficial relationships with others in your niche.
Trust us, there's plenty of business to go around, and a fear of working with others is backwards thinking. It’s super easy. All you do is post the other person’s content with a reference back to the platform/account from whence it originally came, and have them do the same for you. It’s the power of synergy and has accounted for many social media accounts blowing up very fast.
Networking With Twitter Chat
One of the coolest ways to pursue online networking is via Twitter chats. Most niches have several to choose from. The excessively cool part of the thing is you can join in and contribute from the office, on the way home, or kicked back in a comfortable recliner with an adult beverage.
While you may find the conversation scintillating, that's only part of the benefit. The real payoff comes from the people you meet through the Internet Age's version of networking. You'll become part of the tribe, and you never know how or when that will come in handy somewhere down the road.
People like following another real person more than a corporate entity. The large companies that have garnered enviable followings are either giving away free stuff or have figured out how to make it seem like they have a personality.
What we're saying is, above all, be real. Communicate like you're a real person. Interact with your audience. Respond to comments. Never forget about the SOCIAL part of social media. The best brand is the one you build around your unique personality and voice. Never underestimate that.
Naturally, we can't communicate every single social media tip and trick here, but whether you do it for personal or professional (or both) reasons, following the concepts just laid out will get you that much further down the road to managing your social media accounts like a boss. We'd like to hear what tricks you've found that help your head from exploding. Lay it on us.
Why do I hate Twitter so much?